Mark Schneider, CEO Nestlé
CEO of Nestlé, Mark Schneider believes the best of digital is yet to come. As he leads the transformation, he shares key digital insights with Alexandra Jankovich: how consumers now move seamlessly between opportunities, why businesses need to reconfigure fast, and how mindsets are shifting from forward-looking market research to real-time data experimentation.
CONTENTS
00:37 Sustainability & Transparency: Creating Shared Value and concrete initiatives, e.g. the carbon road map and reducing packaging waste
05:57 In digital, “the best days are yet to come”: On digitalisation, data and personalisation with concrete examples from Nestlé’s pet food and pet care division
09:33 Ecosystem building: The opportunity of a direct relationship with the customer and the uninterrupted customer journey
15:23 B2B channel transformation: Shifting from look-forward market research to real-time, real-data approaches
17:30 Leadership: The importance of a fast-paced trial-and-error mindset while reconciling of failing fast-culture with food safety and quality
