Digital vision and retailer collaboration
Coca-Cola wanted to strengthen its retailer collaboration in e-commerce, increasing the level of sophistication of its digital strategy before engaging with customers. It believed that retailer collaboration in e-commerce would accelerate the roll-out of this digital strategy by providing a direct link to sales growth.
SparkOptimus supported us really well getting up to speed with digital: helping our organization to define our digital strategic vision and putting it into practice with both consumers and customers.
SparkOptimus helped shape the Coca-Cola digital strategy by providing additional outside perspective to existing international Coca-Cola digital learnings. This formed the basis for collaboration with its key e-commerce partner. We detailed the tools for digital category management, combining quick wins with strategic digital initiatives and defined the new processes, capabilities, and roles & responsibilities in both organizations.
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The digital ‘omnichannel’ vision of serving consumers across both retail and out-of-home channels, as well as different digital channels (mobile, tablet, online) connects to the heart of Coke’s ambition to ‘always have a Coke within arm’s length’. The new retailer collaboration is operating without further support and generating additional sales on both sides.
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They enlisted our support to co-shape a strategic growth plan, identifying and prioritizing future growth initiatives while determining the organizational, technical, and financial implications of each, providing crucial input for the next funding round.
Shell sought a comprehensive assessment of its Lubricants Marine business and the AccuPort venture.
We established the current baseline, refined and iterated both short-term (MVP) and long-term (vision) propositions and business models, and developed organizational and technological blueprints. We also crafted a rollout strategy and plan, including financials and buy/build decisions, ultimately identifying 8 key initiatives to enhance Shell’s Lubricant Marine business.
