Our approach
Customer first
Across sectors, we build on one universal principle: always start from customer needs and then translate this into technical and organizational requirements. Disruptive companies always have a strong customer-first viewpoint. New technology in itself is not a goal, but when new technology can help to better fulfil a customer need and remove barriers that previously couldn’t be removed, then we have a recipe for disruption.
On-the-ground execution
We help companies understand ‘what’ to do, develop a plan ‘How’ to do it, and support them in actually ‘getting it done’ to give them a solid start. Why struggle to invent the wheel yourself if you can bring in the most experienced people and leverage learnings from hundreds of other organizations and dozens of other sectors?
Capability Building
We support companies and at the same time develop their potential to independently continue their journey. That’s why we work closely together with them to build capabilities in their teams and transfer our knowledge. We believe that intrinsic talent and a certain way of working – not necessarily extensive digital experience – is the basis for success in a disruptive environment. Through on-the-job coaching, workshops and trainings, we make sure the team can grow in their (new) role.
"Digital is not about digital; it's about serving customers better, faster and more sustainable."

What drives us
Opella CHC, leader in the Consumer Healthcare market, offers a wide range of over-the-counter products and vitamin & mineral supplements. The consumer healthcare landscape is rapidly changing, with both established players and new brands constantly launching new products. To maintain and grow its strong market position, Opella needed to accelerate its product innovation process. To expand its mass retail presence and streamline innovation, Opella collaborated with SparkOptimus to enhance their product development capabilities and significantly reduce the time from idea to market launch.
Heineken Mexico, part of the world’s most international brewer with over 80,000 employees and more than 35 billion in global revenues, was looking to harness the potential of Generative AI (Gen AI) to drive efficiencies and improve customer satisfaction. They wanted to explore AI use cases across their operations and kickstart AI initiatives in key areas like sales and customer service.
Orac, a premium wall decoration manufacturer active in most European countries, was seeking to define its next chapter of commercial growth. Operating in a highly competitive market, the company recognized that refining its route-to-market (RtM) strategy would be critical to achieving its ambitious sales goals for 2028. To accelerate its growth, Orac aimed to strengthen its customer engagement, merge digital and business capabilities, and create a scalable foundation for the future.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
Valerie L'Hours
Global Head of Programme Delivery
Just Eat TakeAway.com
Michael Vvedenskiy
Director Global E-commerce
Greif, Inc.
Ivan Kotov
Chief Commercial Officer
Orac
Geneviève Ho Sam Sooi
Director Personal Solutions & Marketing
Athora Netherlands
Caroline Lataste
Chief Customer Experience Officer and Comex Member
Biocodex
Bas van Kesteren
EVP, Global Head of eCommerce
Sanofi
Annemieke Visser-Brons
Chief Commercial Officer
Athora Netherlands
Adriano Jorge
Global Director of Digital and Business Transformation
SHV
Steven Sels
Member Of The Management Board
SHV Energy
Nabil El Abed
Vice President
Schneider Electric
Joeri Kamp
CIO / MD Innovation & Ventures
Eneco
Viktor Valk
Founder
Velroq
Maurits den Broeder
Director
Van Oord Offshore
Mieke Struik
Senior Manager Business & Tech platform Commercial
Schiphol
Jan Derck van Karnebeek
Chief Commercial Officer
HEINEKEN N.V.
Ron Schneider
Head of Consumer Market
NS Reizigers
Robert-Jan van Ogtrop
Founder, CVC, Chair & Board Member
Circle Economy, PACE, African Parks
Marjon Stamsnijder
Global Director Sustainability
Henkel Consumer Brands
Erik van de Brake
Chief Transformation Officer
PGGM
Frederic Chupin
SrVP, Customer Experience, e-Commerce & Digital Marketing Transformation
Henkel
Jesper Waerum
EVP Omnichannel
PVH
Jim Jansen
Senior Director Commercial Growth
JustEatTakeaway
Tuncay Özgüner
CEO
Zijerveld
Philip Alberdingk Thijm
CEO
Keesing Media Group
Vincent Gravesteyn
Managing Director
Walvis Participaties
Anonymous CFO
Anonymous Partner
PE Firm
Marc Kuper
Commercial Director Sparta
Accell Netherlands
Anonymous client
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Disruption in Action provides 7 inside stories of how global companies took on digital disruption. Want to see if Disruption in Action is right for you? Download a free chapter and get a taste of what's inside.