Unlocking ancillary revenue streams
JET is the leading global food delivery platform, connecting consumers and restaurants across the globe. To ensure continued growth, the company established the Commercial Growth (CG) function, responsible for ideating, incubating, and accelerating existing and new revenue models that drive value for restaurants. JET asked SparkOptimus for support to set the ambition, define the path to get to this ambition, and kickstart & accelerate the most promising business initiatives.
SparkOptimus proved to be an outstanding business partner for JET. They did an excellent job in defining our ambition, concretizing our future levers of growth and kickstarting the execution, which enabled us to move at a much higher pace than ever envisioned
Together with JET’s CG team we shaped a concrete plan to grow to €1Bn in incremental revenue contribution. First, we established the exact role of the CG function. Then we identified concrete action steps to pursue, across three waves: scale proven initiatives, launch next set of initiatives and explore new innovative pockets of value. We jointly prioritized 9 initiatives for 2022. Next, we helped to establish a cross-functional working rhythm and kickstarted the selected high-priority initiatives.
Take the insights with you
JET’s CG function now has a clearly defined ambition and role, and a list of priorities to pursue its ‘North Star’ ambition. The prioritized initiatives are currently being rolled out at high pace. The most promising initiatives have detailed acceleration plan with quantified outlooks. And lastly, the CG function now has a clear vision on future innovative pockets of value and a supporting backlog of corresponding potential initiatives.
Want to find out how your business can benefit from our 1-week digital strategy scan? Click here to get in touch with us.
Ready to transform your organization? Discover how with our 1-week scan.
Heineken Mexico, part of the world’s most international brewer with over 80,000 employees and more than 35 billion in global revenues, was looking to harness the potential of Generative AI (Gen AI) to drive efficiencies and improve customer satisfaction. They wanted to explore AI use cases across their operations and kickstart AI initiatives in key areas like sales and customer service.
A leading Belgian private equity firm approached SparkOptimus to conduct a technology due diligence on an AI-driven media company poised to disrupt its industry. As part of their investment evaluation, they needed a deep dive into the company's use of Generative AI (Gen AI) and the future impact of emerging technologies like OpenAI’s Sora. With this in mind, they sought our expertise to assess the company's technical and data landscape, ensuring they could make an informed investment decision.
De Energiebespaarders embarked on the next phase of growth to realize its ambition of becoming the leading digital contractor for making existing houses more sustainable.
They enlisted our support to co-shape a strategic growth plan, identifying and prioritizing future growth initiatives while determining the organizational, technical, and financial implications of each, providing crucial input for the next funding round.
Shell sought a comprehensive assessment of its Lubricants Marine business and the AccuPort venture.
We established the current baseline, refined and iterated both short-term (MVP) and long-term (vision) propositions and business models, and developed organizational and technological blueprints. We also crafted a rollout strategy and plan, including financials and buy/build decisions, ultimately identifying 8 key initiatives to enhance Shell’s Lubricant Marine business.
