Digital transformation: Step up in data-driven marketing & sales capability
Reckitt (formerly known as RB and Reckitt Benckiser) Hygiene Home kickstarted a digital transformation to continue winning in a changing market. Reckitt initiated a phased approach to help key markets make a step up in data-driven marketing and sales activities. The objective: to unlock business value through scoped experiments and enable the market to continue the digital transformation autonomously.
SparkOptimus has enabled us to quickly apply the principles of data-driven marketing and sales via ‘learning by doing’, which has kickstarted our digital transformation. Now the teams are scaling this new way of working across brands!
SparkOptimus jointly designed, piloted and implemented data-driven marketing, and sales. We started with identifying target segments, mapped key consumer barriers, and designed the test-and-learn experiment. We assessed data needs, developed a dashboard with full consumer journey KPIs, and implemented a cross-functional, data-driven way of working to execute the campaign.
Take the insights with you
We increased penetration and media effectiveness through kick-starting test-learn-scale loops. Additionally, we build the capability in the team to sustain and scale this new way of working through the roll-out of new brand teams as well as codifying learnings and insights in a playbook.
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Heineken Mexico, part of the world’s most international brewer with over 80,000 employees and more than 35 billion in global revenues, was looking to harness the potential of Generative AI (Gen AI) to drive efficiencies and improve customer satisfaction. They wanted to explore AI use cases across their operations and kickstart AI initiatives in key areas like sales and customer service.
A leading Belgian private equity firm approached SparkOptimus to conduct a technology due diligence on an AI-driven media company poised to disrupt its industry. As part of their investment evaluation, they needed a deep dive into the company's use of Generative AI (Gen AI) and the future impact of emerging technologies like OpenAI’s Sora. With this in mind, they sought our expertise to assess the company's technical and data landscape, ensuring they could make an informed investment decision.
De Energiebespaarders embarked on the next phase of growth to realize its ambition of becoming the leading digital contractor for making existing houses more sustainable.
They enlisted our support to co-shape a strategic growth plan, identifying and prioritizing future growth initiatives while determining the organizational, technical, and financial implications of each, providing crucial input for the next funding round.
Shell sought a comprehensive assessment of its Lubricants Marine business and the AccuPort venture.
We established the current baseline, refined and iterated both short-term (MVP) and long-term (vision) propositions and business models, and developed organizational and technological blueprints. We also crafted a rollout strategy and plan, including financials and buy/build decisions, ultimately identifying 8 key initiatives to enhance Shell’s Lubricant Marine business.
