Omnichannel strategy and transition plan
Royal Auping is the leading producer and brand for sleep comfort in the Benelux. The omnichannel customer journey was a key pillar in their future strategy. Auping asked SparkOptimus to support them in making its omnichannel strategy and transition plan towards its digital ambitions concrete.
SparkOptimus’ unique digital expertise and practical experience brought us inspiration and a substantiated vision and framework to enable our organization to develop and realize the omnichannel ambitions for us, our partners and our customers.
We defined the customer needs and core elements in the omnichannel end-state and identified the gap versus the current state in organization & technology. We prioritized the elements and translated the outcome in a roadmap that created an effective balance between fast impact and accelerated effort of strategic and complex initiatives. During the process, we worked closely together with management and key stakeholders at Auping through interviews and collaborative workshops.
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We defined the customer needs and core elements in the omnichannel end-state and identified the gap versus the current state in organization & technology. We prioritized the elements and translated the outcome in a roadmap that created an effective balance between fast impact and accelerated effort of strategic and complex initiatives. During the process, we worked closely together with management and key stakeholders at Auping through interviews and collaborative workshops.
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