Tech is changing the world, and large organizations are adapting on the fly. But why do most digital initiatives crash?
Disruption in Action reveals how to take on digital and win. It tells seven company stories that dig deep into the high-level strategy, the operational nitty-gritty, and the people side of change, which is always where the real complexity lies. A unique fictionalized approach combines striking insights with practical lessons and sparkling wit. This is essential reading for any leader looking to understand digital and shape the future.
PRODUCT DETAILS
AUTHORS: A. Jankovich, T. Voskes, A. Hornsby
PUBLISHER & DATE: SparkOptimus, 2022
LANGUAGE: English
PAGES: 256
ISBN: 978-90-828382-2-0
CONTENTS
PRAISE FOR DISRUPTION IN ACTION
"This outstanding book shows how companies can transform themselves to become future-ready."
Mark Schneider
CEO of Nestlé
"Finally, a book that shows what digital transformations really look like through the eyes of insiders and via the power of storytelling!"
Michael Wade
Professor of Innovation and Strategy at IMD
"If you want to see how to make disruption work, this book has many of the answers."
Nancy McKinstry
CEO of Wolters Kluwer
"Tackles this most complex and relevant topic with tremendous in-depth knowledge."
Dolf van den Brink
CEO of Heineken
"Reads like a novel, but with real situations and brilliant insights."
Prabha Parameswaran
Group President at Colgate-Palmolive
"Disruption in Action is a must-read for any business leader looking to understand digital transformation and shape the future of their organization."
Judging panel
Business Book Awards 2023
"The most enjoyable business book I know and, at the same time, the most detailed display of real experience."
Dick Boer
Former CEO of Ahold Delhaize
EXPLORE THE BOOK
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About SparkOptimus
SparkOptimus is Europe’s #1 digital strategy consultant. Digital is not about digital for digital’s sake. It’s about using technology and data to serve customers and consumers better, faster and cheaper. We support some of the biggest companies in the world like Nestlé, Nike, and Heineken on transforming their global businesses in the context of digital disruption to continue to thrive in the future. Find out more about us by browsing our service and cases section.