Joris Hulst

Joris, Partner and Data & AI service line lead at SparkOptimus, helps large and midmarket companies in digital value creation and collaborates with private equity on due diligence. With a strategic perspective and hands-on experience, he identifies real business needs, separates digital sense from nonsense, and ensures actionable strategies. Clients value his pragmatism, creativity, and ability to apply concepts effectively. Formerly at McKinsey & Company, he worked with high-tech, media, and telecom companies globally. Joris holds an MSc in Computer Science (AI) from Delft University of Technology and an MBA from INSEAD. In his free time, he enjoys exploring new places with his wife, engaging in DIY projects, and spending time with his nephews.