Tyrtza Hogewoning

Tyrtza holds an MSc in Strategic Product Design from the Delft University of Technology. Through her Master’s, she applied the principles of Design Thinking to develop new customer-centric services for companies such as Unilever, Eneco and Aeromexico.In pursuit of her passion for mathematics, Tyrtza completed an MSc in Econometrics at the Erasmus University of Rotterdam. While graduating in machine learning in the financial sector, she became fascinated by the potential of digital technology to transform industries. At SparkOptimus, she combines her interest in digital and strategic design.In her free time, Tyrtza enjoys a good game of hockey or football, and at weekends she enjoys exploring Amsterdam’s many museums.