Digital Acceleration at THOMY
THOMY is a Swiss condiment brand belonging to Nestlé. THOMY wants to remain the front runner in its category and fully 'run' like a digital business. To realize this, THOMY asked SparkOptimus to support in offering increasingly better consumer experiences through digitally enabled, seamless journeys, and a high learning velocity.
SparkOptimus is a sparring partner, who truly understands our business challenges and translates digital concepts into concrete actions, delivering short and long-term results and enabling us to make THOMY a success, as well as inspire other businesses and brands in Nestlé CH.
We reshaped THOMY's ambition and identified opportunity spaces, which we translated into and executed as priority use cases. We jointly implemented a new test-and-learn way of working with agencies and set up a strategic partnership with Nestlé's biggest customer to realize business impact. In parallel, we started building digital capabilities and setting up the MVP foundation within the THOMY brand.
Take the insights with you
Together with the Nestlé team: (1) we targeted more relevant audiences, with a media efficiency uplift of +20%, (2) we substantially improved THOMY's eContent at Coop.ch, increasing consumer convenience, and (3) we set up a new way of working across Nestlé functions, with agencies, and with Coop.ch to realize impact. In doing so, we built new capabilities, such as audience identification and partnership building with B&M.com retailers, and installed first foundational elements for THOMY to sustain its successes.
Want to find out how your business can benefit from our 1-week digital transformation scan? Click here to get in touch with us.
Ready to transform your organization? Discover how with our 1-week scan.
Heineken Mexico, part of the world’s most international brewer with over 80,000 employees and more than 35 billion in global revenues, was looking to harness the potential of Generative AI (Gen AI) to drive efficiencies and improve customer satisfaction. They wanted to explore AI use cases across their operations and kickstart AI initiatives in key areas like sales and customer service.
A leading Belgian private equity firm approached SparkOptimus to conduct a technology due diligence on an AI-driven media company poised to disrupt its industry. As part of their investment evaluation, they needed a deep dive into the company's use of Generative AI (Gen AI) and the future impact of emerging technologies like OpenAI’s Sora. With this in mind, they sought our expertise to assess the company's technical and data landscape, ensuring they could make an informed investment decision.
De Energiebespaarders embarked on the next phase of growth to realize its ambition of becoming the leading digital contractor for making existing houses more sustainable.
They enlisted our support to co-shape a strategic growth plan, identifying and prioritizing future growth initiatives while determining the organizational, technical, and financial implications of each, providing crucial input for the next funding round.
Shell sought a comprehensive assessment of its Lubricants Marine business and the AccuPort venture.
We established the current baseline, refined and iterated both short-term (MVP) and long-term (vision) propositions and business models, and developed organizational and technological blueprints. We also crafted a rollout strategy and plan, including financials and buy/build decisions, ultimately identifying 8 key initiatives to enhance Shell’s Lubricant Marine business.
