D2C ecommerce growth & acceleration plan
Henkel Beauty Care is active in the branded consumer goods and professional hair salon business with their products being available in 150 countries worldwide. Driven by their recent acquisition of a D2C scale-up active in hair coloration, HBC asked SparkOptimus to accelerate this venture towards sustainable growth and identify further growth opportunities to reach their D2C ambition.
SparkOptimus helped us to understand the key value drivers of a D2C subscription business. Their deep expertise in online business building let them talk on eye level with our digital venture team. We very much appreciated their flexibility in how we worked together and how they blended in with our organization to collaboratively find answers!
Working closely with the founding team, we performed a thorough scan of the scale-up along the areas of consumers, organization, and technology to define its value drivers. Combining this with HBC’s market- and category expertise and the scale-up’s entrepreneurial vision, we defined strategic focus areas for the short- and long-term. For all areas, we detailed strategic- and organizational requirements and developed a business case towards sustainable growth. On top, we defined longer-term growth initiatives further away from the core.
Take the insights with you
We provided transparency to Henkel’s management on the crucial levers that drive the success of the acquired venture. Based on this, we developed a concrete and tangible plan to accelerate the venture in a sustainable way that was fully aligned with Henkel’s own strategy and supported by the venture’s founder. Beyond that, we identified further D2C growth spaces that aligned with Henkel’s strength.
Want to find out how your venture can benefit from our expertise? Click here to get in touch with us.
Ready to transform your organization? Discover how with our 1-week scan.
Heineken Mexico, part of the world’s most international brewer with over 80,000 employees and more than 35 billion in global revenues, was looking to harness the potential of Generative AI (Gen AI) to drive efficiencies and improve customer satisfaction. They wanted to explore AI use cases across their operations and kickstart AI initiatives in key areas like sales and customer service.
A leading Belgian private equity firm approached SparkOptimus to conduct a technology due diligence on an AI-driven media company poised to disrupt its industry. As part of their investment evaluation, they needed a deep dive into the company's use of Generative AI (Gen AI) and the future impact of emerging technologies like OpenAI’s Sora. With this in mind, they sought our expertise to assess the company's technical and data landscape, ensuring they could make an informed investment decision.
De Energiebespaarders embarked on the next phase of growth to realize its ambition of becoming the leading digital contractor for making existing houses more sustainable.
They enlisted our support to co-shape a strategic growth plan, identifying and prioritizing future growth initiatives while determining the organizational, technical, and financial implications of each, providing crucial input for the next funding round.
Shell sought a comprehensive assessment of its Lubricants Marine business and the AccuPort venture.
We established the current baseline, refined and iterated both short-term (MVP) and long-term (vision) propositions and business models, and developed organizational and technological blueprints. We also crafted a rollout strategy and plan, including financials and buy/build decisions, ultimately identifying 8 key initiatives to enhance Shell’s Lubricant Marine business.
