Developing the Three-Year Vision for Schiphol’s Digital Passenger Experience
Schiphol is a leading global airport, serving around52 million passengers annually. It has already established itself as a frontrunner in digital services, winning the Skytrax Award for World’s Best Airport Website & Digital Services in both 2022 and 2023. To strengthen its position and align with the broader vision of creating the world’s most sustainable and high-quality airport, Schiphol engaged SparkOptimus to develop the three-year vision for Schiphol’s digital passenger experience.
SparkOptimus was a great partner that helped us to shape a compelling vision for our future digital passenger experience, which gives direction and guidance to our teams for the journey ahead. And on top, they were a very pleasant and fun team to work with!
Our approach involved taking an outside-in perspective on ‘the airport of the future’ based on airport research and Schiphol &SparkOptimus expertise. Conducting collaborative working sessions with the most relevant business & tech teams, we defined potential future passenger journeys from multiple viewpoints, considering current pain points, the competitive landscape, Schiphol airport’s broader vision (including sustainability goals), and anticipated technological advancements. We prioritized and translated the outcomes into high-level customer propositions and determined how to best bring these propositions to the customer. We evaluated the existing channels such as the website and app within the envisioned three-year plan, while also exploring the potential value of incorporating additional third-party channels.
Take the insights with you
The clear vision & plan created the required focus for Schiphol Consumers. Combined with the execution focused project setup, the organization was enabled to realize a quick roll-out of the first initiatives towards their digital ambition.
Want to find out how your business can benefit from our 1-week data scan? Click here to get in touch with us.
Ready to transform your organization? Discover how with our 1-week scan.
Heineken Mexico, part of the world’s most international brewer with over 80,000 employees and more than 35 billion in global revenues, was looking to harness the potential of Generative AI (Gen AI) to drive efficiencies and improve customer satisfaction. They wanted to explore AI use cases across their operations and kickstart AI initiatives in key areas like sales and customer service.
A leading Belgian private equity firm approached SparkOptimus to conduct a technology due diligence on an AI-driven media company poised to disrupt its industry. As part of their investment evaluation, they needed a deep dive into the company's use of Generative AI (Gen AI) and the future impact of emerging technologies like OpenAI’s Sora. With this in mind, they sought our expertise to assess the company's technical and data landscape, ensuring they could make an informed investment decision.
De Energiebespaarders embarked on the next phase of growth to realize its ambition of becoming the leading digital contractor for making existing houses more sustainable.
They enlisted our support to co-shape a strategic growth plan, identifying and prioritizing future growth initiatives while determining the organizational, technical, and financial implications of each, providing crucial input for the next funding round.
Shell sought a comprehensive assessment of its Lubricants Marine business and the AccuPort venture.
We established the current baseline, refined and iterated both short-term (MVP) and long-term (vision) propositions and business models, and developed organizational and technological blueprints. We also crafted a rollout strategy and plan, including financials and buy/build decisions, ultimately identifying 8 key initiatives to enhance Shell’s Lubricant Marine business.
