Chama: Accelerating a venture
SHV Energy asked SparkOptimus to help assess and accelerate one of their ventures: Chama Technologies. Chama aims to be the partner of choice for Brazilian households for purchasing gas bottles, by matching supply from dealers with demand from consumers through a digital platform. We helped Chama & SHV-Energy on three topics, (i) re-evaluating Chama’s role in the value chain, (ii) exploring and validating changes in the current model, and (iii) creating an elaborate, bottom-up growth strategy.
With their digital expertise, strategic perspective and no-nonsense approach, SparkOptimus helped us to identify the business change we were looking for, and then find the path to realize it.
In the first 12-week phase, we supported Chama by evaluating their role in the gas-delivery value chain and creating a clear set of recommended changes to its strategy and core business model. We defined changes in the initial model and positioned Chama much stronger in the gas-delivery value chain. In the second 10-week phase, we co-created the approach to test and validate the recommended changes in-field. This plan included all detailed activities, milestones and KPIs, and supporting activities such as proposition elements, and consumer and dealer data insights.
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In a short timeframe, we managed to deliver an updated model, a plan to validate the new model in-field and a future growth business model. This enabled the Chama team to take a structured approach, validating new proposition elements in test areas along the way to continuously update their future growth business model.
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