Designing a new venue pricing model
After launching in 2009, Treatwell set out to transform the booking process of an industry that for years relied on pen, paper, and telephone: the hair & beauty market. In a matter of years, the company quickly grew its footprint to become Europe’s leading online platform for booking beauty & wellbeing services. After having completed a global rebrand in 2016, management considered optimizing & harmonizing its salon pricing model a top priority to scale its business to the next level.
By combining digital expertise with thorough analysis, SparkOptimus helped us break-down our pricing to the essential elements and select a pricing strategy that positions us for the next level of business growth
SparkOptimus identified suitable pricing elements and worked closely with Treatwell to combine these into a set of pricing archetypes that best align with Treatwell’s value proposition, salons’ willingness to pay, and desired partnership effects. The shortlisted archetypes were further analyzed on product-market fit, financial viability & strategic considerations and resulted in a preferred pricing model. Finally, within this model, the optimal pricing fee was determined and the roll-out plan developed to pilot the new pricing.
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In close collaboration with Treatwell’s management team, a preferred pricing & roll-out plan was developed, that allowed Treatwell to quickly test & scale-up the new pricing.
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