Joris Beckers, co-founder Picnic
Joris Beckers, co-founder of Picnic Technologies, speaks about how data is used to improve the online supermarket’s customer proposition, reduce waste, and make employees’ lives easier.
“We only start baking bread when it’s actually ordered. We don’t throw away bread while regular supermarkets do that a lot.” Joris Beckers, co-founder Picnic
He shares how Picnic is becoming the best milkman on earth by:
- Offering minute-precise delivery
- Eliminating food waste
- Refunding customers without asking questions
- Testing first and asking for “permission” later
- Selling only products that customers really want
CONTENTS
00:38 Buying groceries online – how Picnic removed initial customer barriers
01:22 Learning from the milkman-concept: a trusted visitor
02:18 Removing delivery fees
02:58 Turning the ‘taxi-model’ of delivery into a ‘bus-model’
03:57 Reinventing the traditional value chain and product range
06:01 How to meet the customer needs by using data
06:35 Why Picnic developed an app to help their delivery people to drive more safely
07:33 Interlinking data in the supply chain
08:02 Why Picnic automatically gives refunds for ‘bad’ products
09:08 How data helps reducing food waste and providing data for producers
10:20 How to innovate along the entire supply chain and an example from health care
12:06 Tips for other scale-ups: foster positive energy
13:31 How to stand out amongst competitors
14:24 The advantages of inexperienced hires
15:14 How to maintain the innovative culture
15:42 The Zalando-effect for emerging digital businesses and the power of unit-economics
16:50 The next five years: becoming the best milkman on earth
18:05 Why Picnic started picking up parcels and how they dealt with the resistance from delivery companies
19:00 Why Picnic doesn’t train people to be nice, but hires nice people
19:19 Celebrating entrepreneurial milestones
