Webinar

Growth via Marketplaces & Social Commerce

With new channels growing rapidly in relevance, it becomes essential for consumer goods brands to have a clear plan on how to build a scalable and profitable approach. The key challenge: How do you manage the growth of new sales channels?

Date to be announced soon

November 28, 2024

16:30

17:30

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Our guests and moderators

Our guests

Our moderators

Michiel Bos

Moderator

Sector Lead Consumer Goods

SparkOptimus

Steven Koolen

Moderator

Sector Lead Consumer Goods, Industrial Goods & Services, Energy

SparkOptimus

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What to expect

Join us to discuss recent insights and practical advice that will help you scale efficiently while navigating the new rules of engagement in this rapidly evolving environment.

• Omnichannel consumer journeys - the role of each channel: Determine the role of the various channels —marketplaces like Amazon and Walmart, social commerce platforms like TikTok and Instagram, and D2C models—and how they fit into a seamless consumer journey for each of your brands.

• How to organize for growth: Learn how to structure your business to manage these new channels effectively. We’ll cover governance models, the balance between global and local teams, and effectively using technology & data as drivers for growth.

• Daily operations management: We will discuss practical tools and processes necessary to manage (performance) marketing on these fully digital channels, consumer service, and weekly channel steering.

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Be part of a unique conversation

No rhetoric - real world insights only. We will talk honestly about the failures, frustrations and issues our panelists and ourselves have faced - openly approaching the challenging topics and always tell it like it is.